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The National Skeet Shooting Association is the world's largest organization dedicated to the sport of Skeet Shooting.

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Kids & Clays Events Get Support from Winchester Ammunition

October 1, 2016 By Sherry Kerr

Kids & ClaysWhen Indiana McDonald’s restaurant owners Glenn and Kathy Lubeznik decided to chair a sporting clays tournament in 1999 to raise money for the Chicago Ronald McDonald House, little did they realize at the time how big the fundraising movement would become. They hosted 137 participants and raised $16,000. People had a lot of fun, too.

That one event became the impetus for the creation of the Kids & Clays organization, which this year will host more than 20 fundraising clays tournaments. Since 1999, it has raised more than $14 million for Ronald McDonald House Charities. And since that very first event, Winchester Ammunition has been right there with them.

“Winchester plays a large part every night when thousands of families benefit from the Kids & Clays program by receiving housing, food and other benefits from the houses,” says Doug Jeanneret, executive director of Kids & Clays. Ronald McDonald Houses assist in provide housing, meals and a positive environment for families traveling away from home to tend to a sick child in the hospital or receiving treatment for serious illnesses.

Winchester provides ammunition at the sporting clays fundraising events as one of the primary sponsors of Kids & Clays. “As one of the founding supporters of what is now Kids & Clays, Winchester made it possible for the program to get off the ground. These donations save the organization thousands of dollars at each event,” Jeanneret explained, “valuable funds that can be put back into supporting Ronald McDonald Houses across the country.”

In celebration of Winchester’s 150th anniversary this year, a special donation of one of only ten Winchester 1866 Yellow Boy firearms is being auctioned on GunBroker.com, with all proceeds going to Kids & Clays. For more information on the auction and upcoming events, visit www.kidsandclays.com.

“There may be no greater cause than helping families faced with the challenge of caring for a sick child, and Winchester is proud of our long-standing relationship with Kids & Clays in supporting Ronald McDonald House Charities and the incredible services they provide,” said Brett Flaugher, vice president of marketing, sales and strategy at Winchester Ammunition.

Filed Under: National Shooting Complex, NSCA News, NSSA News Tagged With: fundraising shoot, Kids & Clays

The Challenges and Opportunities of Member Communications

July 8, 2016 By Sherry Kerr

clay-target-magYou probably can’t name a sport with memberships more diverse than skeet and sporting clays. Because they can be pursued successfully and with enjoyment by people of virtually any age or gender, we have the good fortune of memberships from young to old, male and female, novice to world championship levels. Members span wide-ranging income levels, vocations, and locations. Some participate in sporting clays or skeet exclusively, while others shoot both sports through dual memberships or the Crossfire program. Our members span all levels of technological expertise.

Target TalkOur diversity presents us not only with the great opportunity to grow our sports and our membership ranks among many demographics, but also with a number of challenges — none greater than how to communicate effectively with everyone when their ages, genders, resources, professions, skills and other measures vary so widely. We need to be able to reach and fill the needs of our current, diverse members while looking ahead to those we hope to attract to membership in the future. At any given time, if we’re not considering both those of us who are already members and our potential future members, we are being short-sighted.

ScreenshotOne element of our approach to that has been to offer a variety of channels of communications so there is something for everyone. We offer a printed magazine, Clay Target Nation, for content that is less time-sensitive and for those who prefer the printed format. We have a digital version of the same for those who like the convenience of their reading materials on an e-reader and who enjoy its interactivity. We produce a weekly e-newsletter, Target Talk, for more time-sensitive content and virtually everything we need to impart to our members. If a member uses a computer, tablet, or smartphone, Target Talk is easily accessible. But did you know we make it available free to anyone who wishes to subscribe, even non-members, for the marketing benefits it offers? We now have over 76,000 subscribers.

Our websites are important communications tools both for regular pages that are always maintained as well as for timely news stories that can be found on the home pages. The websites are so important that we have invested in an all-new platform that can grow as needed and allow us to offer new features in the coming weeks, months, and years. The websites are not only essential to member business but also to prospective members, for whom the website is often our first means of communication.

On an as-needed basis when a particular topic needs attention or we need to reach a segment of our membership, we do email blasts. We maintain social media pages where we distribute content and respond to members who reach out to us there. We provide a text-messaging service at major events and have assisted some member clubs in offering a similar service.

There is more on the way, and we’re sure there are other niches we can fill. For example, we know our member clubs are your day-to-day connection to the sports, and we want to help them communicate better with you. Some of our clubs do a wonderful job of communicating with shooters already, while others could benefit from some guidance to help them improve. We want to offer them that help, in part by sharing the good practices of those clubs doing it well. One way we will be offering help to clubs is through a club newsletter we will launch soon.

Communication goes in both directions. That’s why every issue of Target Talk includes multiple links to reach us. It also tells you how to reach Clay Target Nation. Did you know you can click “Reply” on any issue of Target Talk — or any other email you get from us, for that matter — to send us an email? Every issue of Clay Target Nation also includes our contact information. At the top of our website, on every page, you will find a “Contact” link that takes you to contact information for any person at headquarters you need to reach. Our “Sound Off” feature in Clay Target Nation is a small way of asking any and every member for their thoughts.

Because communicating well with our members is so important to us, the September issue of Clay Target Nation will launch a new column from Director of Communications, Sherry Kerr. She will use it to tell you more about the communications channels we’re offering, how we’re expanding them, and how you can participate.

For now, you should know this:

We want you to contribute to your publications, and your ideas are always welcome. Have a question? Why not get the answer straight from us? You can email us at ClayTargetNation@nssa-nsca.com, TargetTalk@nssa-nsca.com, or to a specific person listed on our Staff Directory.

Filed Under: Clay Target Nation Magazine, NSCA News, NSSA News Tagged With: Clay Target Nation, communications, Target Talk, website

Order Eye/Ear Safety Signs for Ranges

May 24, 2016 By Sherry Kerr

Safety Signs
Help keep shooters at your range safer by posting these red safety signs on the property, reminding everyone that eye and ear protection are needed at all times.

The signs are being sold by NSSA-NSCA for $5.00 each, plus shipping. Printed on durable PVC plastic, the 12×8-inch signs will withstand weather conditions and last for years.

Thanks to Laporte Traps who donated the safety signs to NSSA-NSCA.

To order, contact Lori Hartmann, NSCA Club Secretary, at lhartmann@nssa-nsca.com, 210-688-3371 ext. 961.

Filed Under: NSCA News, NSSA News Tagged With: clubs, safety signs

New Official Magazine Launches in January

December 11, 2015 By nssaadmin

Starting in January, 2016, you will receive a new official NSCA magazine, Clay Target Nation, a joint publication with NSSA. Our long-term contract with Sporting Clays magazine to provide a publication to you is expiring, and we have engaged Grand View Media to produce the new magazine under our direction.

Around the same time you receive the inaugural issue of Clay Target Nation, you will also receive your final issue of Sporting Clays magazine. Although its cover date will be February 2016, you should receive it in early January. That will be the only month of overlapping magazines.

The publisher of Sporting Clays has informed us that they will cease publication after the February issue. We will fulfill any regular paid subscriptions of that magazine with Clay Target Nation.

We wish to thank the publisher, editors, and writers of Sporting Clays magazine for 25 years of their partnership and service to the members of NSCA. We appreciate their coverage and promotion of our sport, our members, and our association in their pages. As we enter an exciting new era at NSCA, we wish the Sporting Clays magazine team a fulfilling and prosperous next chapter as well.

Filed Under: NSCA News, NSSA News Tagged With: Clay Target Nation, Sporting Clays Magazine

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